Financial Content IP Development

Loki is a finance-focused personal brand IP developed and produced by Honey Juice Creative, designed to deliver clear, engaging, and accessible financial content across digital platforms.

Acting as both creative partner and production team, Honey Juice Creative led the full IP development process — from positioning and content strategy to video production and post-production execution. The objective was to build a consistent, scalable content system that translates complex financial topics into short-form videos that are engaging, credible, and platform-native.

By combining strong on-camera presence, structured storytelling, and optimized short-form formats, the project demonstrates our ability to not only execute client work, but also build and operate a content IP from the ground up.

This case reflects our internal standard: we apply the same strategic and creative discipline to our own IPs as we do for our clients.